According to the Nikkei Search Data Signal, 76.2% of Japanese Internet users are aware of blogs and the recent upsurge in their popularity. The survey also reported that 32.4% of men and 47.1% of women buy products that were introduced in a blog article. As for what types of products are being bought; 35.1% are books, 26.9% food and 23.1% is electronics. Based on my understanding, it seems like the data is related to products that are written up in blogs instead of regular blog ads.
The original Japanese article can be found at the following link:
August 1, 2007 at 7:19 am |
So you are saying being able to affilate in japanesse is like a gold mine.
August 1, 2007 at 7:25 am |
Not really. The Japanese affiliate market is much smaller than the USA and it is still a few years behind most developed markets in terms of sophistication and commission payment varieties. Besides, you need to read and write Japanese to reach your audience and most affiliate networks in Japan will only wire payments to domestic banks. Not exactly a gold mine yet.
August 1, 2007 at 7:35 am |
you used the word “yet”
It has potential. Though I just learned an interesting fact that breaks what i just said. Not many Japanesse people know how to go on the internet. So my ideas were shot down…
August 1, 2007 at 8:06 am |
Not many Japanese know how to go on the internet? Where did you read that? Japan has one of the highest internet penetration rates in the world. Broadband access is almost universal. Perhaps you meant to say that most Japanese use their mobile devices for email communications and online shopping? That much is true.