What more can I say? The Japanese mobile market continues to surprise even an old dog like me. To think that 3G mobile phones and the resultant mobile commerce industry is only a few years old in Japan. A survey by Netasia (http://www.netasia.co.jp/) demonstrates that gaming is the keystone to building a successful marketing strategy for the mobile platform in Japan. 600 young people between the ages of 15 and 29 were sampled in the survey with the aim of breaking down user preferences and spending potential. Here’s what they found:
- 79.3% play games on their mobile phones
- 30.7% would pay to play mobiles games if the monthly charge were between 385 JPY and 505 JPY
- Women outnumber men in frequency of use of mobile games
- Roll playing games, puzzles, table games are the top three most popular game types
MobaGame Town, the top mobile site in Japan, has successfully found a way to leverage the Japanese predilection for mobile games into a lucrative business. Unlike other mobile game sites that require a monthly fee, MobaGame Town is free to use and even allows users to earn virtual currency with which they can use to buy virtual goods on the game site. Marketers targeting 15 to 29 year olds will need to include mobile advertising channel (especially on game related sites) into their ad mix.
August 16, 2008 at 8:30 am |
I like mobile game