Recently Adways (owners of Janet affiliate network and the mobile affiliate network Smart-C) announced a tie up with Chobi-Rich (http://www.chobirich.com). Chobi-Rich is one of Japan’s most popular online incentive media site, otherwise known here as “point site”. Users earn points by clicking on ads or accepting special offers from advertisers. These points can later be exchanged for prizes. As part of the tie up, Adways will invest in Chobi-Rich though I am not sure how much Adways plans to invest. I see this as a strategic partnership that could help Adways by allowing merchants registered on its affiliate network to gain premium access to the large base of Chobi-Rich registered users. As a super affiliate, Chobi-Rich earns most of its revenue from CPC/CPA ads that it distributes to its users both on their site and through their email newsletters. Most likely Chobi-Rich might benefit from preferred offers on the Adways network and bonuses usually reserved for special partners. Not long ago, TrafficGate (www.trafficgate.net) also teamed up with another popular point site called Pex Point Exchange (http://pex.jp) in an effort to leverage the Pex media reach. One result of the tie-up was that TrafficGate affiliates could now exchange their commissions for Pex Points which can be used on the Pex site for shopping. At the time I believe the exchange rate was 1 Yen = 10 Pex Points. This turned out to be good for affiliates who had less than the minimum commission (3000 YEN) required for withdrawal.
Posted by tonytorres 


