Adways launches new mobile content site

Adways (owners of the Smart-C mobile affiliate network) and M-Up, a mobile content creation company, have announced the launch of Artist Koushiki Mobile (http://a-mb.jp/mobile/). The new mobile site will target girls in their teens and early twenties. The site will feature content and diaries built around popular Japanese singers and artists. In addition, users will have access to artists promotional videos, decorative email and SNS features to allow fans to communicate with each other. Taking a page from the Moba Game Town play book, Artist Koushiki Mobile will also feature mobile games and allow users to create avatars. Like Pocket Affiliate, Adways understands the importance of maintaining a portfolio of mobile media sites. As the affiliate landscape becomes more crowded, networks will need to lock in access to high traffic channels as a means for distributing their client ads. By teaming with M-Up, Adways taps into an already established mobile content source and thus benefits from a lower barrier to entry in the highly competitive mobile market.