Revenue Magazine Covers Japanese Online Marketing

Eric Reyes of Revenue Magazine recently wrote about the fast-moving world of online marketing in Japan. The article, entitled “Eastern Promises” gives us a broad view of how affiliate marketing in particular is carving a uniquely Japanese niche in the online marketing world. Yours truly was interviewed for the article, and anyone who follows my blog will recognize some of my statements from past blog entries. One interesting point covered in the article is a statement by a Linkshare representative who said that the Japanese market has reached saturation. There is no more room for new networks to enter the field, and little room for existing networks to expand. I’ve covered this in the past, though I don’t agree that the market is completely saturated. There is room for businesses looking to service the mobile space which I feel is still not fully mature in terms of marketing sophistication. Overall Mr. Reyes did a fine job in his article. Check out the article here and let me know what you think.