In a move sure to make many of Japan’s mobile media ad networks a tad nervous, ValueCommerce, Japan’s oldest and largest affiliate media network, has announced the launch of their mobile affiliate platform. The service, called MoValue, promises to offer improved convenience to a broad array of e-commerce sites (advertisers) and media (affiliate partners). ValueCommerce plans to capitalize on its expertise in the affiliate marketing space and create a service that addresses the specific needs of mobile publishers. For several years now, the Valuecommerce platform offered features for mobile publishers and advertisers. Plans are to have the current mobile services rolled into the MoValue platform in the future. Below is a list of features I copied from the official press release. This platform is much needed good news for ValueCommerce. I always felt it was unfair that the largest and oldest affiliate provider in Japan did not have its own mobile platform. Now they do. And with their current line up of partners like Yahoo Japan, we can expect MoValue to offer mobile penetration unlike smaller competitors.
Features of Movalue (for e-commerce sites/advertisers)
- Support for links to individual products, effective for product promotion
- Separate reward settings for specific media and specific product groups
- Budget limit setting
- Support for unique user check
- Support for systems-based management of ad-placement schedules
- Media approach using e-mail network
- Support for incentive point programs
- Media examination by dedicated staff
- Initial cost: 50,000 yen (excluding tax)
- Monthly subscription: 40,000 yen (excluding tax)
- Commission: Variable with performance-based reward
Features of Movalue (for affiliate partners)
- Control screen accessible to both PCs and mobile phones, plus rich reporting
- Three carriers covered by a single ad tag
- Real-time editing of ad tags
- Support for links to individual products
- Support for incentive point programs
- Usage is free of charge. Reward rates start from 1,000 yen with ValueCommerce covering the bank transfer fee.
- E-mail support available
